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Experience
Echelons

We discover the moment your customer is waiting for.

The prediction of shoppers'​ behaviors will continue to be the nucleus of the future. Fostering compelling brand philosophies that seize the hearts & minds is our mission.
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We are the igniters of your brand's perpetual motion—transforming data into real life action.

At Hierarchy, we understand and keep up with the perpetual motion 
of today’s global public. We reflect the voice of the public, at every 
intersection, especially when an important decision is at hand.
We help our clients communicate not just what they do, but what they stand for.

Digitally delivered

CHALLENGE: Providing simplified content at the point of activation is essential. Additionally, quick messaging and user experiences that connect with consumers are vital and must drive action. 

SOLUTION: After gaining a full understanding of the target audience, captivating digital solutions that resonate with consumers were delivered.

EXPERIENCE: Focused and self-guided digital experiences engaged consumers and led them on a journey of discovery, ultimately driving conversion and sales. 

In-store | .com | CRM

Generationally smart

CHALLENGE: The typical member base of credit unions generally skews to a more accomplished audience. The need to engage and attract a more diverse segment is key for long-term success. 

SOLUTION:  Research displayed that multi-generational households were underserved, and that families were not actively discussing the wealth-transfer that naturally happens in many family units as generations age.

EXPERIENCE:
Current and prospective members were
served messaging and imagery that
encouraged starting a conversation,
and represented the diversity of the
surrounding areas.

.com | retail environment | social media
direct mail | sponsorships

Grounded design

CHALLENGE: Landscape architecture is vast and can be somewhat of a challenging discipline to understand.

SOLUTION: For the development of the Ironwood Design Group brand, a deep understanding of the full process that takes place led to the discovery of 4 unique design principals that are a part of every solution.

EXPERIENCE: Unique visitors and current clients alike are taken on a journey of purposeful design thinking that is behind each project. This approach reveals the inclusive ideation that supports each Ironwood effort.

.com | social media | VR experience

Perfect promotions

CHALLENGE: Breaking through the sameness and clutter of many marketing efforts was key for The Home Depot.

SOLUTION: The creation of multi-prong campaigns that were not only captivating but inspired action. All ideas were grounded in purpose which led to an easy adoption to the right channel based upon audience preference.

EXPERIENCE: No matter the channel, curated, targeted and desired content is key to engaging specialized audiences. All consumer expressions easily hand off to each other allowing for continued conversations on or offline.

.com | retail environment | social media mass | advertising | CRM

Four words,
one promise

CHALLENGE: Financial institutions, including credit unions, are challenged by how to attract new clientele and easily communicate their value proposition in relation to national banks.

SOLUTION: In order to redirect the focus back to members and quickly convey the benefits of joining First Service, “For You, Not Profit” was born.  

EXPERIENCE: Elements of freedom, growth and activity were delivered through the full range of marketing channels. The For You, Not Profit platform was built with the ability to translate around specific campaign extensions while maintaining the integrity of its foundational message.

.com | retail environment | social media | direct mail | CRM

Our approach

At Hierarchy, we invest the time to get the full detail of your brand and its current expression. 

We translate data into consumer experiences worth talking about.

With deep insights, audacious creativity and innovative tactics,
we spark brand relationships that resonate & inspire real-life action.

Full capabilities

Research & strategy: user profiles market analysis
path-to-purchase | customer journey | data analytics
consumer personas | segmentation

Marketing design: direct | social | .com | mobile | CRM | in-store | PR

Development: brand | motion & visual design | content generation
environment | prototyping

We develop “real-talk” opportunities between brands and audiences to drive engaging, actionable experiences and long-term connections with consumers.

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Insight Discovery
Global Trends
Activations
Data Mapping

Latest thoughts and insights

Hierarchy blog

What our clients have to say

Daniel S.

“In addition to driving the big idea, Hierarchy is a team that meets challenges with opportunities, and provides ability instead of attitude.”

Erik J.

“I can confidently say I have the most aesthetically pleasing site in my industry and it has impacted sales by attracting new clients.”

Mario M.

"Hierarchy went out of their way in the planning and other small details for our shoot that provided a much better overall final product. They even came with some amazing donuts the first day!"

Sam S.

“Driving solutions and introducing opportunities that get results is what Hierarchy does best!”