Hierarchy partnered with The Home Depot’s talent acquisition team to develop a comprehensive recruitment strategy that leveraged various channels and tactics. Key elements of the solution included:

• Rallying Cry: The campaign was centered around the rallying cry of “Built To Bring It,” which energized current employees and attracted new applicants from diverse age groups and skill sets.

• Robust Social Media Campaign: The social media campaign was meticulously planned and executed, targeting potential candidates through sponsored promotions at essential times when people typically look for new employment opportunities.

• Dark Social Strategy: To ensure the campaign stood out, we implemented a dark social strategy, focusing on private messaging and sharing platforms where users often discuss career moves and job opportunities. By utilizing channels such as direct messages, email, and closed groups, we reached candidates more personally and effectively. This strategy allowed the promotion to gain traction in spaces where traditional public posts might not have been as effective.

Through these efforts, Home Depot’s talent acquisition team developed a comprehensive recruitment strategy that effectively attracted and converted a sizable pool of qualified candidates aligned with the company’s culture and values.