Today’s online grocery shopper isn’t just looking for convenience—they’re looking for alignment with their values, personalization, and a sense of cultural connection. We helped OTHRStore shift from transactional thinking to community-first strategy, mapping micro-communities and discovering clusters of taste, identity, and advocacy.

What We Did

• Shopify E-commerce Build:
  Designed and built a user-centric Shopify store optimized for exploration, personalization, and conversion.

• Audience Strategy:
  Transitioned from persona-driven thinking to community mapping, identifying clusters by taste, lifestyle, and values (e.g., vegan wellness, BIPOC-owned brands, TikTok food trends).

• Social Media Campaigns:
  Created ongoing campaigns centered around curated discovery (Crave More) and lifestyle alignment. Included paid media (Facebook, Instagram), influencer strategy, and original creative.

• Email & SMS Marketing:
  Developed a segmented approach to email and SMS that reflected community clusters and buying motivations—food as identity, not just function.

• Sponsored Vendor Highlights:
  Built digital real estate for brand partners to plug in, boosting exposure through curated storytelling and promo rotation.