Hierarchy conducted extensive research and stakeholder interviews, laying the foundation for a branding process that would authentically capture the essence of the community. Key elements of the solution included:

• Name Selection: After thorough research, we chose a name that directly connected with the transformative journey participants would embark on. The name “Reunion” reflects both the plant medicine experience and the unique location in Costa Rica’s blue zone.

• Comprehensive Brand Development: We developed a cohesive and authentic brand identity, crafting a narrative that captures the essence of the Reunion experience. This narrative was communicated in an on-brand tone throughout the entire customer journey, ensuring consistency and authenticity.

• Editorial and Content Strategy: We implemented a robust content strategy to maintain ongoing engagement and relevance. This included monthly inbound marketing that resonated with industry trends, incentives, and educational content to keep the community engaged.

• Gift Card Program: A gift card program was introduced, providing a valuable tool to support business growth and deliver directly to customers’ inboxes. This program incentivized participation and offered a convenient way for customers to share the transformative experience with others.