At the project’s outset, Hierarchy began by conducting in-depth research and audience persona development to identify the target B2B audience for The Home Depot’s gift card program. This approach allowed for the segmentation of email lists based on consumer behavior and industrial design, resulting in a more effective outreach strategy.

As a certified HubSpot partner, Hierarchy utilized the integrated automation platform to its fullest potential, leveraging CRM, marketing, and CMS capabilities to facilitate outreach and track results. This approach enabled more efficient and effective communication with potential B2B prospects, allowing The Home Depot to showcase the benefits of its gift card program and generate interest among businesses looking to enhance their incentive programs.

Our editorial and content strategy delivers relevant monthly inbound marketing that resonates with industry trends, available incentives, and a few “fun” things occasionally—making the gift card built for business a necessary tool delivered to your inbox.