{"id":6681,"date":"2024-05-18T22:52:41","date_gmt":"2024-05-18T22:52:41","guid":{"rendered":"https:\/\/gethierarchy.com\/?post_type=case_study&#038;p=6681"},"modified":"2025-03-10T17:16:43","modified_gmt":"2025-03-10T17:16:43","slug":"loyalty-fan-experience","status":"publish","type":"case_study","link":"https:\/\/gethierarchy.com\/es\/case_study\/loyalty-fan-experience\/","title":{"rendered":"Lealtad + Experiencia de fan"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6681\" class=\"elementor elementor-6681\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd94e e-flex e-con-boxed e-con e-parent\" data-id=\"5dd94e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bd5445e e-con-full e-flex e-con e-child\" data-id=\"3bd5445e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-714c0b61 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"714c0b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activaci\u00f3n de concierto virtual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-368a0cc e-con-full e-flex e-con e-parent\" data-id=\"368a0cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc53e60 e-flex e-con-boxed e-con e-parent\" data-id=\"cc53e60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53a30a39 e-con-full e-flex e-con e-child\" data-id=\"53a30a39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271bd5f2 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"271bd5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La pregunta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f5a24 e-con-full e-flex e-con e-child\" data-id=\"7f5a24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-269b45cf e-con-full e-flex e-con e-child\" data-id=\"269b45cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2729be2 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"2729be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Home Depot buscaba una activaci\u00f3n para expresar gratitud a sus clientes de tarjetas de regalo durante la pandemia. El desaf\u00edo era crear una experiencia que fuera segura pero atractiva y capaz de llegar a una amplia audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-156c358 e-con-full e-flex e-con e-parent\" data-id=\"156c358\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d42d41 e-flex e-con-boxed e-con e-parent\" data-id=\"0d42d41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af61810 e-con-full e-flex e-con e-child\" data-id=\"af61810\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b70b202 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"b70b202\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-217c947 e-con-full e-flex e-con e-child\" data-id=\"217c947\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bb176a5 e-con-full e-flex e-con e-child\" data-id=\"bb176a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e334bef ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"e334bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestro equipo inmediatamente comenz\u00f3 a generar ideas y a desarrollar ideas que funcionar\u00edan de manera efectiva en tiempos tan dif\u00edciles. Dada la diversidad de la base de clientes de The Home Depot y las limitaciones de la pandemia, nos concentramos en el concepto de un concierto en l\u00ednea. Nuestro equipo se puso a trabajar para darle vida a este evento a trav\u00e9s de asociaciones estrat\u00e9gicas y una planificaci\u00f3n meticulosa.<\/p><p>Los elementos clave de la soluci\u00f3n incluyeron:<\/p><ul><li><p><strong>Asegurar el talento:<\/strong> Aprovechamos nuestra red para contratar al compositor y artista Brad Paisley para un concierto curado especial. Esta elecci\u00f3n ten\u00eda como objetivo atraer a un p\u00fablico amplio y brindar alegr\u00eda y conexi\u00f3n durante el per\u00edodo dif\u00edcil.<\/p><\/li><li><p><strong>Coordinaci\u00f3n de Eventos:<\/strong> Nuestro equipo trabaj\u00f3 directamente con la gerencia de Brad Paisley para organizar todos los detalles del concierto en vivo. Nos aseguramos de que el evento estuviera disponible a pedido despu\u00e9s del evento para maximizar la accesibilidad.<\/p><\/li><li><p><strong>Asociaciones de venta de entradas:<\/strong> Se establecieron asociaciones estrat\u00e9gicas con proveedores de venta de entradas para respaldar el acceso al concierto. Estos socios tambi\u00e9n facilitaron las conexiones entre las entradas del concierto y la venta de tarjetas de regalo, creando un esfuerzo promocional integrado.<\/p><\/li><li><p><strong>Campa\u00f1a promocional:<\/strong> Entregamos ubicaciones de anuncios promocionales a trav\u00e9s de Home Depot y canales de medios externos como Spotify y Pandora. Este enfoque multicanal asegur\u00f3 una amplia visibilidad y participaci\u00f3n.<\/p><\/li><\/ul><p><strong>Resultados<\/strong><\/p><p>El concierto virtual fue un \u00e9xito rotundo y brind\u00f3 una experiencia \u00fanica y estimulante para los clientes de tarjetas de regalo de The Home Depot. El evento agradeci\u00f3 e involucr\u00f3 a los clientes y fortaleci\u00f3 su conexi\u00f3n con la marca durante un momento dif\u00edcil. Las asociaciones estrat\u00e9gicas y la campa\u00f1a promocional integral aseguraron un amplio alcance y participaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b54492 e-flex e-con-boxed e-con e-parent\" data-id=\"0b54492\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-683f55e e-flex e-con-boxed e-con e-child\" data-id=\"683f55e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Virtual Concert Activation The Ask The Home Depot was looking for an activation to express gratitude to its gift card customers during the pandemic. The challenge was to create an experience that was safe yet engaging and capable of reaching a wide audience. The Solution Our team immediately began brainstorming and developing ideas that would [&hellip;]<\/p>\n","protected":false},"featured_media":186,"template":"elementor_header_footer","case_study_categories":[],"class_list":["post-6681","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loyalty + Fan Experience - Hierarchy Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gethierarchy.com\/es\/case_study\/loyalty-fan-experience\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty + Fan Experience - Hierarchy Inc\" \/>\n<meta property=\"og:description\" content=\"Virtual Concert Activation The Ask The Home Depot was looking for an activation to express gratitude to its gift card customers during the pandemic. The challenge was to create an experience that was safe yet engaging and capable of reaching a wide audience. The Solution Our team immediately began brainstorming and developing ideas that would [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gethierarchy.com\/es\/case_study\/loyalty-fan-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Hierarchy Inc\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gethierachy\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T17:16:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gethierarchy.com\/wp-content\/uploads\/2023\/03\/BradPaisley2-1024x663.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@hierarchycrew\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/\",\"url\":\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/\",\"name\":\"Loyalty + Fan Experience - Hierarchy Inc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gethierarchy.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/BradPaisley2.png\",\"datePublished\":\"2024-05-18T22:52:41+00:00\",\"dateModified\":\"2025-03-10T17:16:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gethierarchy.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/BradPaisley2.png\",\"contentUrl\":\"https:\\\/\\\/gethierarchy.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/BradPaisley2.png\",\"width\":2500,\"height\":1618,\"caption\":\"Hierarchy Inc - The Home Depot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/case_study\\\/loyalty-fan-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gethierarchy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loyalty + Fan Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/#website\",\"url\":\"https:\\\/\\\/gethierarchy.com\\\/\",\"name\":\"Hierarchy Inc\",\"description\":\"Hierarchy | Marketing Intelligence &amp; Brand Experience Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gethierarchy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/#organization\",\"name\":\"Hierarchy Inc\",\"url\":\"https:\\\/\\\/gethierarchy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gethierarchy.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/HI_SEO_IMAGE.jpg\",\"contentUrl\":\"https:\\\/\\\/gethierarchy.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/HI_SEO_IMAGE.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Hierarchy Inc\"},\"image\":{\"@id\":\"https:\\\/\\\/gethierarchy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gethierachy\",\"https:\\\/\\\/x.com\\\/hierarchycrew\",\"https:\\\/\\\/www.instagram.com\\\/gethierarchy\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hierarchy-inc\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Loyalty + Fan Experience - Hierarchy Inc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gethierarchy.com\/es\/case_study\/loyalty-fan-experience\/","og_locale":"es_MX","og_type":"article","og_title":"Loyalty + Fan Experience - Hierarchy Inc","og_description":"Virtual Concert Activation The Ask The Home Depot was looking for an activation to express gratitude to its gift card customers during the pandemic. The challenge was to create an experience that was safe yet engaging and capable of reaching a wide audience. The Solution Our team immediately began brainstorming and developing ideas that would [&hellip;]","og_url":"https:\/\/gethierarchy.com\/es\/case_study\/loyalty-fan-experience\/","og_site_name":"Hierarchy Inc","article_publisher":"https:\/\/www.facebook.com\/gethierachy","article_modified_time":"2025-03-10T17:16:43+00:00","og_image":[{"width":1024,"height":663,"url":"https:\/\/gethierarchy.com\/wp-content\/uploads\/2023\/03\/BradPaisley2-1024x663.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@hierarchycrew","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/","url":"https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/","name":"Loyalty + Fan Experience - Hierarchy Inc","isPartOf":{"@id":"https:\/\/gethierarchy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/#primaryimage"},"image":{"@id":"https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/gethierarchy.com\/wp-content\/uploads\/2023\/03\/BradPaisley2.png","datePublished":"2024-05-18T22:52:41+00:00","dateModified":"2025-03-10T17:16:43+00:00","breadcrumb":{"@id":"https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/#primaryimage","url":"https:\/\/gethierarchy.com\/wp-content\/uploads\/2023\/03\/BradPaisley2.png","contentUrl":"https:\/\/gethierarchy.com\/wp-content\/uploads\/2023\/03\/BradPaisley2.png","width":2500,"height":1618,"caption":"Hierarchy Inc - The Home Depot"},{"@type":"BreadcrumbList","@id":"https:\/\/gethierarchy.com\/case_study\/loyalty-fan-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gethierarchy.com\/"},{"@type":"ListItem","position":2,"name":"Loyalty + Fan Experience"}]},{"@type":"WebSite","@id":"https:\/\/gethierarchy.com\/#website","url":"https:\/\/gethierarchy.com\/","name":"Jerarqu\u00eda Inc","description":"Jerarqu\u00eda | Agencia de Inteligencia de Marketing y Experiencia de Marca","publisher":{"@id":"https:\/\/gethierarchy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gethierarchy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/gethierarchy.com\/#organization","name":"Jerarqu\u00eda Inc","url":"https:\/\/gethierarchy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gethierarchy.com\/#\/schema\/logo\/image\/","url":"https:\/\/gethierarchy.com\/wp-content\/uploads\/2024\/10\/HI_SEO_IMAGE.jpg","contentUrl":"https:\/\/gethierarchy.com\/wp-content\/uploads\/2024\/10\/HI_SEO_IMAGE.jpg","width":1080,"height":1080,"caption":"Hierarchy Inc"},"image":{"@id":"https:\/\/gethierarchy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gethierachy","https:\/\/x.com\/hierarchycrew","https:\/\/www.instagram.com\/gethierarchy\/","https:\/\/www.linkedin.com\/company\/hierarchy-inc"]}]}},"_links":{"self":[{"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/case_study\/6681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":20,"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/case_study\/6681\/revisions"}],"predecessor-version":[{"id":8549,"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/case_study\/6681\/revisions\/8549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/media\/186"}],"wp:attachment":[{"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/media?parent=6681"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/gethierarchy.com\/es\/wp-json\/wp\/v2\/case_study_categories?post=6681"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}