{"id":4533,"date":"2023-09-01T01:35:53","date_gmt":"2023-09-01T01:35:53","guid":{"rendered":"https:\/\/gethierarchy.com\/?p=4533"},"modified":"2024-01-01T03:39:25","modified_gmt":"2024-01-01T03:39:25","slug":"making-marketing-accessible-a-guide-to-inclusive-brand-experiences","status":"publish","type":"post","link":"https:\/\/gethierarchy.com\/es\/making-marketing-accessible-a-guide-to-inclusive-brand-experiences\/","title":{"rendered":"Hacer accesible el marketing: una gu\u00eda para experiencias de marca inclusivas"},"content":{"rendered":"
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Hoy arrojaremos luz sobre un tema de suma importancia pero que a menudo se pasa por alto: la accesibilidad en marketing.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La accesibilidad va m\u00e1s all\u00e1 del acceso f\u00edsico a tiendas o eventos; abarca c\u00f3mo se consume su contenido en l\u00ednea, el idioma que utiliza e incluso la funcionalidad de las activaciones f\u00edsicas. Nuestro objetivo final es garantizar que su marca sea accesible para todos, independientemente de sus capacidades o discapacidades.<\/p>

Esta publicaci\u00f3n proporcionar\u00e1 informaci\u00f3n \u00fatil sobre c\u00f3mo crear experiencias de marca y esfuerzos de marketing m\u00e1s inclusivos.<\/p>

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Texto alternativo para im\u00e1genes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Por qu\u00e9 es importante:<\/strong><\/p>

  • El texto alternativo es vital para las personas con discapacidad visual que dependen de lectores de pantalla para navegar por la web. Al incluir texto alternativo conciso pero descriptivo, tambi\u00e9n conocido como "texto alternativo", su marca puede permitir una comprensi\u00f3n m\u00e1s rica del contenido para estos usuarios.<\/li><\/ul>
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    C\u00f3mo implementar:<\/strong><\/p>

    • Aseg\u00farese de que cada imagen de sus materiales de marketing y de su sitio web tenga un texto alternativo que describa eficazmente su contenido. Esto no s\u00f3lo se aplica a las im\u00e1genes de productos, sino tambi\u00e9n a los logotipos, infograf\u00edas e incluso memes si forman parte de tu estrategia de contenidos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Lenguaje claro y conciso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Por qu\u00e9 es importante:<\/strong><\/p>

      • El lenguaje complejo puede ser un desaf\u00edo para las personas con discapacidades cognitivas, para quienes no son hablantes nativos de ingl\u00e9s o para cualquiera que tenga que lidiar con una sobrecarga de informaci\u00f3n. Simplificar el lenguaje es clave para derribar barreras y garantizar la inclusi\u00f3n.<\/li><\/ul>
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        C\u00f3mo implementar:<\/strong><\/p>

        • Evite el uso de jerga industrial innecesaria. Mantenga sus oraciones cortas, directas y enfocadas en transmitir una idea a la vez. Utilice herramientas como la aplicaci\u00f3n Hemingway para simplificar su texto y mejorar la comprensi\u00f3n.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Navegaci\u00f3n del sitio web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Por qu\u00e9 es importante:<\/strong><\/p>

          • Un sitio web bien organizado y de f\u00e1cil navegaci\u00f3n beneficia a todos, pero es particularmente \u00fatil para las personas con problemas de movilidad que pueden tener dificultades con estructuras complejas del sitio.<\/li><\/ul>
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            C\u00f3mo implementar:<\/strong><\/p>

            • Utilice t\u00edtulos y encabezados descriptivos que representen con precisi\u00f3n el contenido.<\/li>
            • Aseg\u00farese de que se pueda acceder a todas las funciones del sitio web mediante la navegaci\u00f3n con el teclado.<\/li>
            • Implemente puntos de referencia ARIA para identificar diferentes secciones de cada p\u00e1gina para lectores de pantalla.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              Activaciones de Retail y Espacios F\u00edsicos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              Por qu\u00e9 es importante:<\/strong><\/p>\n

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              • No todo el mundo puede acceder f\u00e1cilmente a un lugar con escaleras empinadas o tolerar ambientes ruidosos y ca\u00f3ticos. Para que sus activaciones minoristas sean m\u00e1s acogedoras para una amplia audiencia, la inclusi\u00f3n es clave.<\/li>\n<\/ul>

                <\/div>\n

                C\u00f3mo implementar:<\/strong><\/p>\n

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                • Considere instalar rampas o ascensores para experiencias de varios niveles, asegur\u00e1ndose de que puedan participar personas de todas las capacidades.<\/li>\n
                • Cree zonas tranquilas para personas que puedan sentirse abrumadas por la informaci\u00f3n sensorial.<\/li>\n
                • Aseg\u00farese de que los carteles tengan fuentes grandes y legibles y que est\u00e9n colocados al nivel de los ojos para una visibilidad \u00f3ptima.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Requisitos de sensibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Por qu\u00e9 es importante:<\/strong><\/p>

                  • Algunas personas tienen sensibilidad a est\u00edmulos como luces intermitentes o olores fuertes, que pueden desencadenar reacciones adversas. Si tiene en cuenta estas sensibilidades, podr\u00e1 crear una experiencia m\u00e1s inclusiva y c\u00f3moda para todos.<\/li><\/ul>
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                    C\u00f3mo implementar:<\/strong><\/p>

                    • Proporcione advertencias claras para experiencias que involucren elementos visuales o auditivos intensos.<\/li>
                    • Considere implementar zonas libres de olores o incluso una pol\u00edtica libre de olores para su evento o espacio comercial.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                      Recuerde que la accesibilidad es un compromiso continuo, no una tarea \u00fanica. A medida que su marca evoluciona, tambi\u00e9n deber\u00edan hacerlo sus estrategias para hacer que las experiencias de sus clientes sean m\u00e1s inclusivas. La jerarqu\u00eda est\u00e1 aqu\u00ed para guiarlos en este esfuerzo crucial. Ya sea que necesite ayuda para optimizar su contenido en l\u00ednea con texto alternativo, simplificar el lenguaje para una mejor comprensi\u00f3n, crear un sitio web m\u00e1s navegable o hacer que sus activaciones minoristas sean accesibles para todos, tenemos la experiencia para ayudar a que su marca evolucione y sea m\u00e1s inclusiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                      Al asociarse con nosotros, no s\u00f3lo est\u00e1 tomando una decisi\u00f3n \u00e9tica sino tambi\u00e9n inteligente para los negocios. Una marca inclusiva tiene el poder de llegar a una audiencia m\u00e1s amplia y forjar conexiones m\u00e1s profundas y significativas.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                      Today, we will shed light on a topic of utmost importance yet often overlooked: Accessibility in marketing. Accessibility goes beyond physical access to stores or events; it encompasses how your online content is consumed, the language you use, and even the functionality of physical activations. Our ultimate goal is to ensure that your brand is […]<\/p>\n","protected":false},"author":3,"featured_media":4537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[34,28,25],"tags":[],"class_list":["post-4533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","category-inclution","category-insights"],"yoast_head":"\nMaking Marketing Accessible: A Guide to Inclusive Brand Experiences - Hierarchy Inc<\/title>\n<meta name=\"description\" content=\"Accessibility goes beyond physical access to stores or events; it encompasses online content, the language used, and the functionality of activations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gethierarchy.com\/es\/making-marketing-accessible-a-guide-to-inclusive-brand-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Marketing Accessible: A Guide to Inclusive Brand Experiences - Hierarchy Inc\" \/>\n<meta property=\"og:description\" content=\"Accessibility goes beyond physical access to stores or events; it encompasses online content, the language used, and the functionality of activations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gethierarchy.com\/es\/making-marketing-accessible-a-guide-to-inclusive-brand-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Hierarchy Inc\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gethierachy\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T01:35:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-01T03:39:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gethierarchy.com\/wp-content\/uploads\/2023\/09\/Marketing-Accessible-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"2200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hierarchy Inc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Accessibility goes beyond physical access to stores or events; 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