targeted growth

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The Home Depot had a well-established consumer-focused gift card program but recognized an opportunity to expand its reach to mid-sized businesses in the B2B market. To capture this segment’s attention and generate interest in the program, Hierarchy was engaged to develop a targeted strategy that would raise awareness and drive engagement.

Business Objectives

The Home Depot sought to attract B2B prospects interested in implementing and enhancing their incentive programs, focusing on driving business growth, rewarding teams, and building stronger relationships. The goal was to generate leads and interest in The Home Depot’s gift card program among this target audience.

Disciplines

DIGITAL MARKETING

CRM

MARKET RESEARCH

BRANDING

B2B

B2C

Approach

At the project’s outset, Hierarchy began by conducting in-depth research and audience persona development to identify the target B2B audience for The Home Depot’s gift card program. This approach allowed for the segmentation of email lists based on consumer behavior and industrial design, resulting in a more effective outreach strategy.

As a certified HubSpot partner, Hierarchy utilized the integrated automation platform to its fullest potential, leveraging CRM, marketing, and CMS capabilities to facilitate outreach and track results. This approach enabled more efficient and effective communication with potential B2B prospects, allowing The Home Depot to showcase the benefits of its gift card program and generate interest among businesses looking to enhance their incentive programs.

Our editorial and content strategy delivers relevant monthly inbound marketing that resonates with industry trends, available incentives, and a few “fun” things occasionally—making the gift card built for business a necessary tool delivered to your inbox.

Callouts:

Implemented HubSpot marketing software to support enterprise-level B2B outreach.
Developed multi-level automation strategies to streamline communication with potential prospects.
Created a detailed yearly campaign strategy plan focused on profoundly segmented messaging tailored to the needs and behaviors of specific audience personas.
We achieved an impressive 12% yearly conversion rate from prospects to customers, demonstrating the effectiveness of the targeted outreach and communication strategy.

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Atlanta, GA 30308